Resource Center - White papers, blog, polls and information

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EVENTS AND MEETINGS · EXHIBITS · ENVIRONMENTS

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Resources

Marketing Resource Booklets for Exhibitors
	Top Five Reasons to Exhibit Now: Quick Tips for Exhibiting in a Challenging Economy. During tough economic times, executives may be inclined to limit or eliminate their trade show program. However, this may not be the best way to reduce marketing spending. Download your complimentary copy of MC²’s
	How to Get What You Came for at a Trade Show: Tips for Attending Trade Shows in a Challenging Economy. Likewise, attending trade shows can be a scrutinized marketing expenditure. Download our guide to making the most of a trade show visit and share it with your customers.
	*Leave an Impression Not a Footprint.* Why switch from printed to digital marketing materials? Find out in MC²'s guide:

Green Tips for Retail
	Executive summary. MC²’s Howard Kayne, Senior Producer of Environments, co-bylined a feature article in the September/October 2008 issue of Retail Construction Magazinewhich provides eight tips to successfully build a green retail environment. Complete article. Please register to download the full-length article.

» In March, almost 200 people took an informal survey of concerns and trends in the exhibit and event industry. Here are the survey results.
» Take the survey yourself. Take the Survey »

Social Media

	» Find MC2-Exhibits on Facebook
	» Follow MC2_Exhibits on Twitter

White Papers

White Paper
Generational Marketing Balancing Act
See which of the five living generations in the U.S. use what media. Register and download this insightful white paper.

White Paper
Mobile and Social Media for Events and Trade Shows
Learn how to use mobile and social media to get better results at your event and trade shows and drive more attendees to your activities. Download this complimentary white paper, by Harry Hallman of Octane Interactive.

White Paper
Eliminating Collateral Damage
Download our new white paper "Eliminating Collateral Damage: Cut Costs Not Marketing."

Powerpoint Presentation
Greening Your Exhibit Program

"Greening the world...one trade show at a time." How green is your trade show program? Download our handy Powerpoint file and be ready for your next planning meeting.