Built to Wow: Caterpillar at CONEXPO-CON
Designing a once-in-a-lifetime experience for a construction trade show exhibit is no small feat. When Caterpillar came to MC² for an unforgettable, immersive live exhibit, we kne
The Evolution of Experiential Marketing
Experiential marketing should be as astonishing today as it was at the 1852 World’s Fair when marketing maverick Elisha Otis stepped into the elevator and made history...
6 Metrics to Build the Best Trade Show Marketing Strategy
Which metrics of past success do you usually consider when building a successful trade show marketing strategy? Drawing a blank? That’s because it’s not an easy question.
The Value of Face-to-Face Marketing in a Digital Age
According to MPI’s report, 40% of prospects converted to new customers via face-to-face meetings, and 28% of current business would be lost without face-to-face meetings. Here
Trade Show Marketing Strategy and the Psychology of the Sale
Putting trade show marketing aside for a moment, let’s take a tip from the traditional marketing world. The customer journey is a tried-and-true strategy used to inform communica