The #ForYou Summit is TikTok's inaugural industry event created exclusively for brand and agency partners. The event covered trends, brand safety, vertical narratives, upcoming products, and much more.

THE IDEA

In 2020, TikTok became the fastest-growing entertainment platform ever, bringing creativity and joy to the masses. 2021 marked a unique opportunity for brands to be part of the new era of culture, content, and commerce that happens on TikTok.

The goal was to create a unique virtual platform that highlights the diverse advertising opportunities TikTok offers to brands – that allows them to express their content and voice creatively.  Brands are striving to inspire,  educate, network, entertain, and most importantly build business generation with their clients during difficult times, maintaining that personal engagement touch.

THE SOLUTION

Our team provided TikTok with a virtual experience that builds engagement, fosters brand relationships, and strengthens those relationships through transparency and education of the platform.

The TikTok platform embodies the content that allows clients to fully understand the foundation of TikTok’s culture and why it’s the best place to allow their brands to be fully organic.