From March 8-16, 2024, nearly 300,000 attendees traveled to Austin, Texas for the 2024 South by Southwest conference, better known as SXSW. MC² is excited to announce that we have proudly partnered with UKG at SXSW from the 8th to the 12th. We brought the “Weird to Austin” with its Step Up to the Tee sponsor track activation. 

As attendees made their way to Austin Marriott Downtown, UKG's presence provided an immediate wow factor with its mini golf course offering visitors with plenty to do, including a selfie wall, photo booth to flip book experience, and a detail-oriented education track showcasing the company’s offerings at the same time.    

With their presence at the largest international creative conference and festival, UKG trusted us to build their brand awareness by inspiring attendees to emulate their award-winning workplace culture through environmental engagements.