Bentley x Bang Bang At Miami Art Week 2024
Bentley Americas proudly announced an extraordinary collaboration with globally celebrated tattoo artist, Keith “Bang Bang” McCurdy, to celebrate its revolutionary tattoo ink technology called Magic Ink and what better stage than Miami Beach for Miami Art Week!
In a collaborative production effort between GP Color and MC², automotive industry leaders Bentley Motors and its agency of choice, IRIS Worldwide, presented a project in creating a “first of its kind” ‘reveal' to express the uniqueness of the collaboration between Bentley and world-famous tattoo artist Bang•Bang, in a provocative manner.
The GP Color Imaging Team applied the proprietary Starlight UV printing technology and fine-tuned a sophisticated application of ink deposit layering and fluorescent reactive ink formulations to create fine and subtle textures that revealed hidden images only when presented under specialty UV lighting. Together we were able to marry the design and technological breakthroughs to match the exquisite craftsmanship and exclusivity of Bentley
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