4 Steps to Boost Your Trade Show ROI at Every Stage
Want to boost your trade show ROI? Who doesn’t? Trade shows help companies build brand awareness and discover new business opportunities, but when you put a significant amout of
10 Insights for Better Trade Show RFP Responses
When it comes to your trade show, RFP doesn’t have to stand for “Really Frustrating Process.” As a supplier of trade show and exhibit services, MC² receives requests for pro
Bridging the Gap Between Marketing and Sales to Create a Comprehensive Event Marketing Strategy
The rivalry between marketing and sales is no secret, and when the two departments come head-to-head on the trade show floor, it’s not always pretty. In fact, according to a wid
How to Build a Trade Show Marketing Strategy that Puts Attendees First
Is your experiential trade show marketing strategy built around you, or the people you’re selling to? We all know why most companies exhibit at trade shows—to gather leads for
Built to Wow: Caterpillar at CONEXPO-CON
Designing a once-in-a-lifetime experience for a construction trade show exhibit is no small feat. When Caterpillar came to MC² for an unforgettable, immersive live exhibit, we kne
The Evolution of Experiential Marketing
Experiential marketing should be as astonishing today as it was at the 1852 World’s Fair when marketing maverick Elisha Otis stepped into the elevator and made history...
6 Metrics to Build the Best Trade Show Marketing Strategy
Which metrics of past success do you usually consider when building a successful trade show marketing strategy? Drawing a blank? That’s because it’s not an easy question.
The Value of Face-to-Face Marketing in a Digital Age
According to MPI’s report, 40% of prospects converted to new customers via face-to-face meetings, and 28% of current business would be lost without face-to-face meetings. Here
Trade Show Marketing Strategy and the Psychology of the Sale
Putting trade show marketing aside for a moment, let’s take a tip from the traditional marketing world. The customer journey is a tried-and-true strategy used to inform communica
How We Created a Mobile Marketing Solution
Designed and engineered by MC², “FlexBox” is a mobile marketing exhibit which can be used for both indoor and outdoor activations. In other words, it will enable you to Flex Y