Hispanic Heritage Month with Jose Garcia
MC² will be celebrating and recognizing #HispanicHeritageMonth by spotlighting members of our workforce coming from Hispanic decent through a series of employee Q&A’s telling th
5 Wild-and-Crazy Experiential Marketing Examples
Trying to create an event that’s more than just an event? These experiential marketing examples from all over the world are out-of-the-box, over-the-top, and totally inspirationa
Top 20 Conferences for Event Marketers in 2020
The new year (and new decade) have arrived, which means the event marketing calendar is filling up fast. The churn and burn of the conference calendar can often feel like a marath
How Pop-Up Stores Are Changing the Retail Landscape
More than ever before, pop-up stores are, well, popping up all over the place. Today, retailers are trading their brick-and-mortar storefronts for temporary shops.
How to Enhance Fan Experience through Omnichannel Campaigns
Regardless of what form fandom takes, whether it be a family with season tickets to their favorite sports team or a teenager obsessing over the latest 2K franchise, one obvious fac
Experiential Marketing in Music and Beyond: How Creators Stand Out
We’ve talked about what a robust tv and film marketing strategy looks like, but how can experiential marketing help musicians and artists break through the competition, bypass so
The Value of Location-Based Entertainment for IP Holders
It’s one thing to read about the magic of Hogwarts in J.K. Rowling’s critically acclaimed series, but it’s an entirely new experience when you walk through the gates of the W
Best Experiential Marketing Campaigns: What the Streaming Giants are Doing Right
Most of us these days have cut the cable cord and waved goodbye to our satellite dishes for the ease of online streaming services.
Bird Box Film Inspires Immersive Location-Based Experience For Netflix
Executive Creative Director Richard Sears and Senior Creative Producer Melissa Beery read the script and Josh Malerman’s book. They knew instinctively that the most provocative w
MCH kicks off the 17th annual Art Basel Fair at Miami Beach
The 17th edition of the most anticipated art show in the world came to Miami Beach, courtesy of our parent company, MCH Group. With over 70,000 visitors coming to see galleries fro