How to Enhance Fan Experience through Omnichannel Campaigns
Regardless of what form fandom takes, whether it be a family with season tickets to their favorite sports team or a teenager obsessing over the latest 2K franchise, one obvious fac
Experiential Marketing in Music and Beyond: How Creators Stand Out
We’ve talked about what a robust tv and film marketing strategy looks like, but how can experiential marketing help musicians and artists break through the competition, bypass so
The Value of Location-Based Entertainment for IP Holders
It’s one thing to read about the magic of Hogwarts in J.K. Rowling’s critically acclaimed series, but it’s an entirely new experience when you walk through the gates of the W
Best Experiential Marketing Campaigns: What the Streaming Giants are Doing Right
Most of us these days have cut the cable cord and waved goodbye to our satellite dishes for the ease of online streaming services.
Bird Box Film Inspires Immersive Location-Based Experience For Netflix
Executive Creative Director Richard Sears and Senior Creative Producer Melissa Beery read the script and Josh Malerman’s book. They knew instinctively that the most provocative w
MCH kicks off the 17th annual Art Basel Fair at Miami Beach
The 17th edition of the most anticipated art show in the world came to Miami Beach, courtesy of our parent company, MCH Group. With over 70,000 visitors coming to see galleries fro
10 Stats that Prove Face-to-Face Marketing Will Win in 2019
Investing in live events is a forward-thinking strategy that gives you a bigger return on your investment than other traditional marketing methods. Don’t believe us? These ten st
Engagement First: Why Experiential is the Key to TV & Film Marketing
Picture an all too familiar scene. It’s Thursday night after a long day at the office and your goals for the night are simple: stream a movie and drink a glass of wine. You open
Transform your Trade Show Exhibit Staffers into Selling Machines
What’s the most important asset of your trade show exhibit? Well, as exhibit designers, we’d love to tell you that it’s the exhibit itself.
How Modern Ride and Drive Events are Engaging Customers Like Never Before
The term “Ride and Drive” has come to mean so much more than the name implies. Today’s Ride and Drive Events are dynamic, experiential programs that fully immerse customers i