The Growth and Possibilities of Pop-Up Stores
The new darlings of the retail world are pop-up stores. According to the American Marketing Association, the retail pop-up shops and short-term store leases are now a $50 billion i
Magnum Ice Cream Creates 200,000 Experiences at a SoHo Pop-up Store
We partnered with Unilever to launch the Magnum Pleasure Store in SoHo, NYC. A vacant retail space in downtown Manhattan was transformed into a sophisticated, social media friendly
Connected Experiences: How to Fuse Social into Your Live Events
Ah. Life in the digital age. A time when attending a party means Snapchat coverage, when life-changing moments must be documented to have actually happened, and when relationships
What is Experiential Marketing and How Can You Make it Work for Your Business?
Experiential marketing is a hot topic right now, but it’s certainly not a trend. An all-encompassing term used to describe marketing and advertising activations that focus on th
4 Ways to Crush Experiential Virtual Reality at Your Next Live Event
When Thomas Cook, a British travel company, gave each of its visitors a 360-degree travel experience using Virtual Reality (VR) headsets, they inspired a wave of new travel booking
St. Ives Pop-up Store Delights Consumers with Interactive Mixing Bar Experience
MC² joined forces with Unilever and a design agency to create the St. Ives pop-up store in NYC. As chief architect of the project, we interpreted the client’s vision and success
Sustainable Marketing: Creating Green Events & Exhibits
Ready to reduce waste and modernize your events? We’ve designed an easy-to-use sustainable marketing infographic which outlines small changes that make a big difference.
3 Tips to Keep Your Trade Show Budget in Check
In the face of increasingly sophisticated competition, marketers like you are tasked with developing unique exhibits and impactful experiences while navigating rising costs and shr
Event Marketing ROI: Finding the True Value of Your Exhibit Spend
Event marketing ROI is notoriously difficult to measure. Still, too many event marketers seem to fall for the old line “it’s just about exposure.” Don’t be fooled. Event ma
The 3 Biggest Challenges of Immersive Marketing and How to Overcome Them
The potential of immersive technology is vast and far-reaching. In today’s high tech world, incorporating immersive technology into your events or trade shows is no longer an opt