March 19, 2024

MC² Delivering Success at CES 2024

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PARAMUS, New Jersey — MC² is proud to announce that EXHIBITOR Magazine’s 2024 Best of CES list has recognized three of our client partners at this year’s Consumer Electronics Show (CES).  

From January 9-12, 135,000 attendees connected with over 4,300 exhibitors as the tech industry made its way down to Las Vegas to witness the latest and greatest. MC² honored to have partnered with industry favorites including EssilorLuxottica, Samsung, and Heavy Hyundai Industries in producing an award-winning presence at this year's CES.  

Now, let’s take a deep dive into our Best of CES winners. 

EssilorLuxottica (Rank #20)

New to both the CES show floor and our client portfolio, EssilorLuxottica was ready to make its debut with a striking 50×60 footprint out of the LVCC's North Hall. A leader in fashion eyewear, behind brands like Oakley, Persol and Ray-Ban, EssilorLuxottica debuted its groundbreaking Nuance Audio and Ray-Ban Meta smart glasses to show attendees. Their exhibit, featuring unique curved LED tiles highlighted the brand's push into smart, accessible eyewear. The activation hosted three audio and visual interactive stations blending fashion with the advanced function of the new Nuance Audio glasses. Kiosks were planted throughout the floor, inviting guests to try out all the Ray-Ban Meta glasses' features. Everyone took the chance to record their POV to show off and capture those special Instagramable moments around the booth.  

With just a 2 1/2 week window, our team collaborated with the client and its creative agency of choice, Simmetrico, to create a captivating and compelling exhibit worthy of its recent accolade. We are excited to continue growing this successful partnership for years to come. 

Samsung (Rank #13)

For the eighth consecutive year, Samsung Electronics dazzled CES attendees, securing its place on the EXHIBITOR Magazine's Best of CES list. At CES 2024, within the sprawling 125×290 two-floor space in the LVCC Central Hall, Samsung, in collaboration with its trusted agency Cheil Worldwide and exhibit partner MC², unveiled an awe-inspiring vision of the future.  

This year's theme, “AI for All: Connectivity in the Age of AI,” came to life through Samsung's innovative zones, each ranging from sustainability, home security, medical care, and more! 

Guests were welcomed with Samsung’s vision wall ensuring that their sustainability goals were well on their way to impact their climate collateral. Samsung brought entertainment to new heights with their SmartThings Ecosystem display, showing the combability between their smart home products. Guests were invited to lounge and interact with in the entertainment zone where product demo.  

This immersive experience not only reinforced Samsung's role as a tech pioneer but also underscored MC²'s expertise in translating complex technological concepts into engaging, experiential environments. 

HD Hyundai (Rank #6)

After being recognized in last year’s Best of CES list, Hyundai Heavy Industries partnered again with Cheil Worldwide and MC2 to unveil “Progress for Humanity“, an expansive 110′ x 110′ exhibit designed as an excavation site of the future. This immersive setup, complete with a custom-milled 18 ft. high AI-powered excavator, illustrated HD Hyundai’s vision for a hydrogen-powered future and the autonomous worksite. The booth's sloped walls and red-toned lighting mimicked a real construction environment, drawing attendees into the brand’s innovative approach to construction and mining technology. 

Interactive displays and VR experiences offered a glimpse into futuristic excavation sites, showcasing Hyundai's use of advanced analytics, AI, and drone technology for optimizing workflow and enhancing safety and productivity. The activation featured individual triangular cuts of the wall precisely falling together to demonstrate the geometric theme in its design. HD Hyundai’s Twin Xite delivered an onsite experience with their remote-control station allowing guests to learn how to operate excavation machinery through their built-in displays. The exhibit highlighted Hyundai's commitment to environmental sustainability and the development of eco-friendly, hydrogen-powered machinery. This compelling presentation by HD Hyundai and MC2 not only emphasized technological advancements but also addressed industry challenges, reinforcing Hyundai's leadership in the field. 

Collaborative Effort

Building on our momentum of excellence and delivery, this year's CES has once again echoed our efforts in providing each of our clients with premier turnkey offerings. Our success reflects invaluable partnerships, trusting clients, and a group of dedicated professionals looking to produce stellar results on all fronts. See you all on the show floor for CES 2025! 

For any inquiries, please do not hesitate to contact hello@mc-2.com.