Event Marketing ROI: Finding the True Value of Your Exhibit Spend
Event marketing ROI is notoriously difficult to measure. Still, too many event marketers seem to fall for the old line “it’s just about exposure.” Don’t be fooled. Event ma
4 Steps to Boost Your Trade Show ROI at Every Stage
Want to boost your trade show ROI? Who doesn’t? Trade shows help companies build brand awareness and discover new business opportunities, but when you put a significant amout of
How to Build a Trade Show Marketing Strategy that Puts Attendees First
Is your experiential trade show marketing strategy built around you, or the people you’re selling to? We all know why most companies exhibit at trade shows—to gather leads for
The Evolution of Experiential Marketing
Experiential marketing should be as astonishing today as it was at the 1852 World’s Fair when marketing maverick Elisha Otis stepped into the elevator and made history...
6 Metrics to Build the Best Trade Show Marketing Strategy
Which metrics of past success do you usually consider when building a successful trade show marketing strategy? Drawing a blank? That’s because it’s not an easy question.
The Value of Face-to-Face Marketing in a Digital Age
According to MPI’s report, 40% of prospects converted to new customers via face-to-face meetings, and 28% of current business would be lost without face-to-face meetings. Here
Trade Show Marketing Strategy and the Psychology of the Sale
Putting trade show marketing aside for a moment, let’s take a tip from the traditional marketing world. The customer journey is a tried-and-true strategy used to inform communica
How Much Does It Cost to Launch a Pop-Up Shop?
Pop-up shops can be a great way to ease into your retail idea before taking the plunge on a long-term lease or an exciting way to launch a new product into the public. But like any
How Immersive Marketing Experiences Can Captivate Event Audiences
When storytelling comes to life, we call it immersive marketing. When done right, immersive marketing transforms an ordinary event into an unforgettable experience and makes engagi
Quick Tips for Choosing the Right Event For Your Company
As we all know, not every event is created equally and not every event provides the best results. Just because a particular event is scheduled right in your own backyard doesn’t