Best Experiential Marketing Campaigns: What the Streaming Giants are Doing Right
Most of us these days have cut the cable cord and waved goodbye to our satellite dishes for the ease of online streaming services.
Bird Box Film Inspires Immersive Location-Based Experience For Netflix
Executive Creative Director Richard Sears and Senior Creative Producer Melissa Beery read the script and Josh Malerman’s book. They knew instinctively that the most provocative w
MCH kicks off the 17th annual Art Basel Fair at Miami Beach
The 17th edition of the most anticipated art show in the world came to Miami Beach, courtesy of our parent company, MCH Group. With over 70,000 visitors coming to see galleries fro
Magnum Ice Cream Creates 200,000 Experiences at a SoHo Pop-up Store
We partnered with Unilever to launch the Magnum Pleasure Store in SoHo, NYC. A vacant retail space in downtown Manhattan was transformed into a sophisticated, social media friendly
St. Ives Pop-up Store Delights Consumers with Interactive Mixing Bar Experience
MC² joined forces with Unilever and a design agency to create the St. Ives pop-up store in NYC. As chief architect of the project, we interpreted the client’s vision and success
Built to Wow: Caterpillar at CONEXPO-CON
Designing a once-in-a-lifetime experience for a construction trade show exhibit is no small feat. When Caterpillar came to MC² for an unforgettable, immersive live exhibit, we kne
How We Created a Mobile Marketing Solution
Designed and engineered by MC², “FlexBox” is a mobile marketing exhibit which can be used for both indoor and outdoor activations. In other words, it will enable you to Flex Y
Finding value in your exhibit spend
STRATEGYWORK DECEMBER 14, 2016 Finding Value In Your Exhibit Spend by MC² The amount of money that you spend on exhibiting materials can be a tight rope act. You have to walk the