Having recently announced the return of Furby with a fresh new look, Hasbro looked to take VidCon Anaheim and its attendees by storm from June 21-24.

Whether hitting the nostalgic chord or being introduced to this iconic brand for the first time, our team partnered with Hasbro, a global leader in play, and its creative partners in creating an interactive pop-up experience welcoming attendees of all ages to take part in a suite of activations, including not one but two AR-driven interactions.