KIA Soul Station
Themed as a Human Carwash, guests are invited to enter through the misting arch and foam station to clean off before being glammed up at the glam station, where glitter and body paints are readily available. Guests then enter the dance floor where they compete for prizes and are able to listen to the top three EDM channels that Sirius XM offers. On air personalities are present to do interviews with guest DJ’s and other EDM celebs. As guests exit the dance floor they are encouraged to spend some time in the two custom KIA Souls on display. We engineered, fabricated and handled all onsite installation and logistics.
In tandem with Iris Worldwide, we helped launch the Kia Soul Station Powered by Sirius XM to create the first-ever human car wash. The Kia Soul Station was activated at 3 popular EDM festivals, with more than 220,000 festival-goers in Chicago, Tampa and New York City. The activation featured foam cannons, spinning brushes, drying fans, glam stations, and an adjoining dance floor. The overall experience created online buzz to the effect of 2.5 million social impressions and generated more than 100 Kia direct sales.