Long standing client of ours, Lucid Motors, partnered with MC² for the next stage in its brand journey with the reveal of its Gravity, marking a new era for electric sports utility vehicles (SUV) with our team coming along for the ride!

The much-anticipated Gravity was introduced during the 2023 Los Angeles Auto Show starting with media personnel for an exclusive reveal on November 16 and general audience the following day. During the reveal, attendees were introduced to the new model from its jaw-dropping design to the latest in technological capabilities for the automotive world, including 440-mile projected range, 0-60 MPH in under 3.5 seconds, peak power of 800 horsepower, and more.