The Siebel Scholars Conference, a program established by The Thomas and Stacey Siebel Foundation in 2000, engaged MC² to produce a three-day thought leadership conference in downtown Chicago. The mission was to bring together a collective of bright minds to discuss the power and societal impact of social media. Speakers and attendees convened with eminent authorities— including scientists, lawmakers, authors, and Internet experts— to discuss pressing global challenges and ideate actionable breakthroughs. From a gala event to roundtable conversations and panel discussions, along with a concert featuring Maroon 5, this gathering delivered an impactful experience, unlike any other conference.

The Ask

Siebel Scholars tapped MC² to create and lead their annual thought leadership conference based on the theme, “Social Media: What Could Possibly Go Wrong”.  Siebel Scholars stressed the importance of striking an overall conference tone that aligned with the subject matter's seriousness and levity that underscored the fun-spirited nature of experiential. Furthermore, the event required a balance of stimulating content and immersive activations to optimize the attendee experience.  Ultimately, we needed to create an impactful conference packed with inspiration and fun.