Squared Away – The Sleeping Giant

After recently debuting an events industry-focused podcast titled Squared Away by MC², we make our down the world of corporate marketing and the endless capabilities it offers any brand.

EPISODE 9 – The Sleeping Giant

While CES may kick off the year with a bang, NRF is the quiet force that follows—bold in presence, fast in execution, and essential for brands looking to make an early splash in retail and tech.

In Episode 9 of our Squared Away podcast, host Bruno Silva sits down with MC²’s own Andrew Several and Melissa Scartissi to talk all things NRF: the rush from CES to Javits, the evolving momentum behind the show, and how Alibaba Cloud stepped into the spotlight with a strong, space-savvy presence on the show floor.